A digital showroom for the Mercedes-Benz EVolution standard

Automotive

How PTG delivered the digital media platform behind the Mercedes-Benz of Plano EVolution remodel — immersive LED video walls, interactive sales tools, and centralized content control.

Mercedes-Benz of Plano Case Study | PTG

A Digital Showroom Experience Built for the Mercedes-Benz EVolution Standard

Mercedes-Benz of Plano's EVolution remodel was part of a global initiative redefining what luxury automotive retail can be. Designed to bring the elegance, innovation, and sophistication of the Mercedes-Benz brand into every customer touchpoint, the new environment creates a seamless transition from online research to in-store exploration.

The vision centered on delivering a connected digital ecosystem capable of elevating vehicle storytelling, supporting personalized sales consultations, and creating meaningful customer engagement throughout the showroom. Every element was designed to reinforce the premium experience customers expect from Mercedes-Benz while providing the flexibility to showcase products, content, and brand moments in compelling new ways.

As a preferred partner for the Mercedes-Benz Digital Media Package, PTG was selected to deliver the technology infrastructure powering the dealership's next-generation retail experience. The solution includes signature LED video walls, digital signage, wireless presentation stations, immersive touchscreen displays, and a custom screen-control application that lets dealership teams manage content effortlessly across multiple environments.

Built on a foundation of BrightSign media players, Q-SYS control, Samsung commercial displays, wireless collaboration technology, and a dedicated AV network, the system creates a scalable platform that blends digital storytelling with personalized customer interactions.

The result is a showroom experience that feels unmistakably Mercedes-Benz: modern, immersive, and intentionally designed around the customer journey. By connecting architecture, technology, and brand storytelling, Mercedes-Benz of Plano delivers a retail experience that inspires confidence, drives engagement, and brings the future of luxury mobility to life.

A seamless journey from online research to in-store exploration

To bring the EVolution vision to life, the dealership needed more than digital signage — it needed a connected platform capable of transforming every customer touchpoint into a premium brand experience.

More than digital signage — a connected retail platform

Support Mercedes-Benz EVolution brand standards

Showcase dynamic content on large-format LED video walls

Enable sales teams to present and cast vehicle configurations

Deliver digital signage throughout customer-facing spaces

Centralize control of content, scheduling, and display management

Provide reliable infrastructure for remote support and future scalability

PTG delivered a connected digital experience designed to bring the Mercedes-Benz EVolution vision to life — combining immersive brand storytelling, collaborative sales tools, and centralized management into one seamless platform that enhances both the customer experience and dealership operations.

Large-format, seamless LED experiences that showcase vehicle content, brand campaigns, and showroom moments.

Interactive presentation tools that make vehicle discovery, comparison, and configuration more engaging.

Digital touchpoints throughout the showroom, hospitality, and service areas that create a consistent brand experience.

A simple platform for managing content, scheduling, and display experiences across the dealership.

Value delivered at the brand and network level.

The EVolution platform helps MBUSA deliver a more consistent retail experience across dealerships, ensuring customers encounter the same premium brand standards, digital storytelling, and showroom experience regardless of location. Centralized content management makes it easier to maintain brand alignment while supporting local dealership needs.

Immersive digital experiences transform the showroom into a vehicle showcase, letting Mercedes-Benz present products, technology, and brand campaigns in a way that feels dynamic, emotional, and unmistakably premium.

Interactive sales tools create more engaging, personalized conversations — letting customers explore configurations, compare options, and experience content collaboratively with dealership staff. The result is a more informed customer journey that reflects the innovation of the Mercedes-Benz brand.

Impact felt on the showroom floor, every day.

The EVolution environment transforms the dealership into a premium retail destination that reflects the luxury, innovation, and hospitality customers expect from Mercedes-Benz.

Digital tools and immersive content create richer opportunities for discovery, exploration, and personalized conversations throughout the sales journey.

Integrated experiences extend beyond the showroom, bringing branded content and engagement opportunities into consultation, hospitality, and service.

Centralized management, remote support, and strategic reuse of existing assets reduce complexity and simplify long-term system ownership.

The EVolution remodel transformed Mercedes-Benz of Plano into more than a dealership — it's the physical representation of the Mercedes-Benz brand. PTG delivered the digital foundation behind that transformation, connecting immersive content, customer consultation, and operational control into a seamless showroom experience.

Designed around the way today's luxury customers shop, compare, and engage, the new environment empowers more impactful vehicle storytelling, more personalized conversations, and a more consistent expression of the Mercedes-Benz brand at every touchpoint.

More than a dealership — the brand, brought to life

Let's design a connected showroom experience built around your brand and your customers.

Bring the future of luxury retail to life.

A Flexible Training Environment Built for Global Lounge Excellence

Hotels & Hospitality

How PTG built Sodexo Live! an immersive airline-lounge training center in Atlanta — a custom LED wall, collaborative displays, and simulation-ready AV on one control system.

Sodexo Live! Training Center Case Study | PTG


Sodexo Live! needed a highly flexible, technology-driven training environment that could support multiple airline lounge partners across the globe. Their teams required a space that could quickly transform depending on the airline, service model, layout, and guest experience being trained.

The goal was to create more than a traditional classroom. Sodexo Live! needed an immersive environment where teams could learn, practice, and simulate real premium lounge experiences before stepping into the field.

PTG designed and delivered an adaptable training solution that gives Sodexo Live! complete control over the space, content, and training scenarios. Powered by BrightSign, Q-SYS, Korbyt, BSN Cloud, and a variety of collaborative display and conferencing technologies, the space can shift on command to support different brands, workflows, and service expectations.

The result is a customizable simulation and training environment that functions like a blank canvas. Whether preparing teams for Delta, American Airlines, or another global lounge partner, Sodexo Live! can create an authentic training experience that mirrors the real-world environments their teams will support.


More than a classroom — a simulation lab that transforms on command

Traditional training spaces were not flexible enough to replicate the variety and complexity of airline lounge environments. Sodexo Live needed a space that could evolve with each partner and each program.

One training center. Every airline lounge.

Adapt quickly to different branding, workflows, and layouts

Provide both classroom-style instruction and hands-on simulation

Allow remote participation and broadcast capabilities

Maintain consistency across global lounge programs

Prepare teams for premium service environments before they arrive onsite

PTG created a fully adaptable training environment designed to support both instruction and simulation — a space that can change instantly based on the airline, lounge layout, service model, or operational scenario.

A 21×9 aspect-ratio LED wall anchors the main simulation area and lets Sodexo Live! create immersive, branded environments.

Interactive mobile displays support classroom learning, group collaboration, and hands-on instruction.

Large-format displays support presentations, remote training, and broadcast-style communication.

Remote participants can join sessions, observe simulations, and collaborate with onsite teams.

Reliable content playback powers dynamic training environments and branded scenarios.

Centralized control lets teams manage displays, audio, source routing, and room settings with ease.

Multiple content management systems give Sodexo Live! the flexibility to manage, update, and deploy training content across use cases and partner needs.

Teams train in a space that closely mirrors real operational environments — service counters, bar setups, guest interaction zones, and staging workflows.

Trainers can quickly shift branding, content, procedures, and environmental elements to match different airline lounge partners.

Training modules, content, and procedures can be centrally managed, helping ensure consistent execution across lounge programs.

Corporate teams oversee content, device management, and training scenarios, making it easier to update materials and adjust programs as needs change.

The LED wall, interactive displays, and collaboration tools create a high-impact environment that builds team confidence before entering live guest environments.

Teams arrive onsite with a stronger understanding of workflows, service expectations, and guest interactions.

Immersive pre-arrival training shortens the learning curve and supports faster onboarding at the property level.

Hands-on simulation lets team members practice premium service standards in a controlled environment before serving guests.

Philips touchscreens, collaborative displays, and Logitech conferencing technology support both in-person and remote participation.

The training center can be customized to reflect different lounge layouts, airline partners, and service models.

PTG delivered a future-ready training environment that gives Sodexo Live! the ability to train smarter, adapt faster, and create more consistent guest experiences across airline lounge programs. The space now functions as a flexible simulation lab where teams can learn, practice, and refine the premium service standards required in global airport lounge environments. By combining immersive display technology, centralized content control, remote collaboration, and flexible room functionality, PTG helped Sodexo Live! turn training into a more realistic, scalable, and impactful experience.

Train smarter. Adapt faster. Deliver consistently.

Let's design a space that adapts to everything your teams need to deliver.

See how PTG brings brands to life — video walls, digital signage, audio, and analytics deployed for Mercedes-Benz, Sodexo Live!, and multi-location brands nationwide.