Immersive video walls
Large-format, seamless LED experiences that showcase vehicle content, brand campaigns, and showroom moments.
Case Study — Luxury Automotive
A Digital Showroom Experience Built for the Mercedes-Benz EVolution Standard
Program Overview
A seamless journey from online research to in-store exploration
Mercedes-Benz of Plano's EVolution remodel was part of a global initiative redefining what luxury automotive retail can be. Designed to bring the elegance, innovation, and sophistication of the Mercedes-Benz brand into every customer touchpoint, the new environment creates a seamless transition from online research to in-store exploration.
The vision centered on delivering a connected digital ecosystem capable of elevating vehicle storytelling, supporting personalized sales consultations, and creating meaningful customer engagement throughout the showroom. Every element was designed to reinforce the premium experience customers expect from Mercedes-Benz while providing the flexibility to showcase products, content, and brand moments in compelling new ways.
As a preferred partner for the Mercedes-Benz Digital Media Package, PTG was selected to deliver the technology infrastructure powering the dealership's next-generation retail experience. The solution includes signature LED video walls, digital signage, wireless presentation stations, immersive touchscreen displays, and a custom screen-control application that lets dealership teams manage content effortlessly across multiple environments.
Built on a foundation of BrightSign media players, Q-SYS control, Samsung commercial displays, wireless collaboration technology, and a dedicated AV network, the system creates a scalable platform that blends digital storytelling with personalized customer interactions.
The result is a showroom experience that feels unmistakably Mercedes-Benz: modern, immersive, and intentionally designed around the customer journey. By connecting architecture, technology, and brand storytelling, Mercedes-Benz of Plano delivers a retail experience that inspires confidence, drives engagement, and brings the future of luxury mobility to life.
The Challenge
More than digital signage — a connected retail platform
- Support Mercedes-Benz EVolution brand standards
- Create a premium showroom experience
- Showcase dynamic content on large-format LED video walls
- Enable sales teams to present and cast vehicle configurations
- Deliver digital signage throughout customer-facing spaces
- Reuse and relocate existing DFE assets
- Centralize control of content, scheduling, and display management
- Provide reliable infrastructure for remote support and future scalability
To bring the EVolution vision to life, the dealership needed more than digital signage — it needed a connected platform capable of transforming every customer touchpoint into a premium brand experience.
The PTG Solution
PTG delivered a connected digital experience designed to bring the Mercedes-Benz EVolution vision to life — combining immersive brand storytelling, collaborative sales tools, and centralized management into one seamless platform that enhances both the customer experience and dealership operations.
Enhanced sales consultations
Interactive presentation tools that make vehicle discovery, comparison, and configuration more engaging.
Integrated customer experiences
Digital touchpoints throughout the showroom, hospitality, and service areas that create a consistent brand experience.
Centralized content control
A simple platform for managing content, scheduling, and display experiences across the dealership.
Corporate Benefits
Value delivered at the brand and network level.
Consistent brand experience across the network
The EVolution platform helps MBUSA deliver a more consistent retail experience across dealerships, ensuring customers encounter the same premium brand standards, digital storytelling, and showroom experience regardless of location. Centralized content management makes it easier to maintain brand alignment while supporting local dealership needs.
Elevated vehicle storytelling
Immersive digital experiences transform the showroom into a vehicle showcase, letting Mercedes-Benz present products, technology, and brand campaigns in a way that feels dynamic, emotional, and unmistakably premium.
Enhanced customer consultations
Interactive sales tools create more engaging, personalized conversations — letting customers explore configurations, compare options, and experience content collaboratively with dealership staff. The result is a more informed customer journey that reflects the innovation of the Mercedes-Benz brand.
Dealership Benefits
Impact felt on the showroom floor, every day.
Creates a destination, not just a showroom
The EVolution environment transforms the dealership into a premium retail destination that reflects the luxury, innovation, and hospitality customers expect from Mercedes-Benz.
Drives more meaningful customer interactions
Digital tools and immersive content create richer opportunities for discovery, exploration, and personalized conversations throughout the sales journey.
Maximizes every customer touchpoint
Integrated experiences extend beyond the showroom, bringing branded content and engagement opportunities into consultation, hospitality, and service.
Built for everyday operations
Centralized management, remote support, and strategic reuse of existing assets reduce complexity and simplify long-term system ownership.
More than a dealership — the brand, brought to life
The Outcome
The EVolution remodel transformed Mercedes-Benz of Plano into more than a dealership — it's the physical representation of the Mercedes-Benz brand. PTG delivered the digital foundation behind that transformation, connecting immersive content, customer consultation, and operational control into a seamless showroom experience.
Designed around the way today's luxury customers shop, compare, and engage, the new environment empowers more impactful vehicle storytelling, more personalized conversations, and a more consistent expression of the Mercedes-Benz brand at every touchpoint.
Bring the future of luxury retail to life.
Let's design a connected showroom experience built around your brand and your customers.