PTG Launches Digital IQ, a Physical Space Intelligence Platform

PTG Launches Digital IQ, a Physical Space Intelligence Platform

PTG’s new platform moves the AV Industry beyond deployment and system performance, connecting technology, intelligence and business outcomes to help brands understand what their physical space is actually doing.

WIXOM, Michigan, September 15, 2026 — Promotion Technology Group (PTG) announced today the launch of Digital IQ, a physical space intelligence platform designed to help businesses understand what’s happening inside their brand spaces and turn that insight into action.

Founded in 1986 by Lynn Matson, PTG has long been a pioneer in the sensory technology that shapes physical environments. The company began by deploying commercial video inside Comerica Bank and then expanded into audio, digital signage, LED and increasingly sophisticated systems. As those technologies evolved, PTG has helped the world’s leading brands adopt, deploy and manage them at scale. Digital IQ is the next evolution of that work.

“For decades, we’ve operated under the assumption that technology in a physical space is a non-negotiable, without the data to prove it. We are so excited to bring the experience full circle for our clients and show tangible ROI.”

Katelyn Kazanowski, VP of Strategic Accounts, PTG

For decades, the AV integration industry has largely been measured by whether technology was designed correctly, deployed on schedule and kept running. PTG believes the next era will be the exclamation point: when and how that technology is creating value for the business.

Online, a digital campaign reports on performance within hours. Inside a store, restaurant or dealership, that same campaign can run on a screen all day with no clear way to show whether anyone noticed it, engaged with it or changed their behavior because of it. Brands invest heavily in displays, audio systems, content and the technology surrounding the customer experience, then have limited ways to measure what that investment is actually producing.

PTG built Digital IQ to close that gap, connecting the systems that create the experience with the metrics needed to understand and continuously improve it. Digital IQ creates a feedback loop between the technology PTG installs and how the environment actually performs. The metrics it captures show how displays, content and audio are working together, so content can evolve, placement can change and investment can be directed toward what is producing measurable results.

It is a natural extension of the role PTG has played throughout its history: helping pioneer what comes next in technology integration.

"We’re not interested in simply keeping pace with where the industry is going - we want to help redefine it. The future of our industry can no longer be about selling and deploying technology. It has to be about understanding whether that technology is working in the space and creating the impact our clients intended. Digital IQ represents that strategic shift for PTG. We’re moving beyond being a technology provider to becoming an intelligence partner - helping our clients connect what’s happening in their physical spaces to better business decisions"

Deborah Zupancic, President, PTG

Digital IQ is available now for brands in retail, QSR, banking and financial services, automotive dealerships and hotels. To learn more, schedule a demo at promotion.tech/digital-analytics.

About PTG

Founded in 1986, PTG is a national technology company that designs, deploys and supports commercial audio, video systems for some of the world’s leading brands, from strategy and system design through nationwide deployment, support and ongoing optimization.

Media Contact

Ali Kazanowski, Marketing, PTG

ali.kazanowski@promotion.tech | (248) 462-0660