Auto Dealerships: Turn Tire Kickers Into Key Buyers

Your Showroom Is
Our Proving Ground

Car shopping isn’t just about horsepower and leather seats anymore—it’s about the entire experience from the moment someone steps on your lot until they drive off with their dream car. PTG transforms automotive dealerships into revenue-generating showrooms through strategic digital signage, immersive audio systems, interactive displays, and customer experience solutions that turn browsers into buyers and service customers into lifelong advocates.

Showroom Digital Signage

Showroom Digital Signage

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Digital signage creates a 46% increase in customer satisfaction, and in automotive, satisfied customers buy cars. Our automotive digital signage solutions showcase vehicles in stunning 4K detail, highlight features that matter most, and create that “wow factor” that makes customers pull out their phones to show their spouse. From dynamic promotional displays that update instantly to interactive vehicle configurators that let customers build their dream car, we create showroom experiences that feel more like entertainment than sales pitches.

Interactive Kiosks

Interactive Kiosks

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Only 1 in 3 potential car buyers know the exact vehicle they want to purchase- that means 67% are still shopping. Our interactive kiosks let customers explore inventory, compare features, schedule test drives, and configure options without sales pressure. They can browse at their own pace, build their ideal vehicle, and feel confident about their choices before ever talking to a salesperson.

LED Video Walls

LED Video Walls

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Your cars are beautiful—let’s make sure everyone knows it. Our LED video walls create jaw-dropping focal points that showcase vehicles in motion, highlight cutting-edge technology, and create Instagram-worthy moments that bring customers back. Whether you’re launching new models, demonstrating safety features, or creating immersive brand experiences, these stunning displays prove that size matters when you’re trying to make an impression from the street.

Customer Lounge Experience

Customer Lounge Experience

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Nobody enjoys waiting for their car to be serviced, but our customer lounge digital signage solutions make those minutes fly by. Entertainment content, educational vehicle features, promotional offers, and interactive displays keep customers engaged while their cars are being fixed. Because an entertained customer is a patient customer, and patient customers become loyal customers.

Outdoor Displays

Outdoor Displays

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Your inventory changes constantly, and your outdoor digital signage should too. Dynamic displays showcasing current promotions, new arrivals, and special financing offers grab attention from passing traffic and drive customers onto your lot. Because the best marketing happens before customers even park their cars.

Audio Systems

Audio Systems

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The right soundtrack can make test drives feel more exciting and showrooms feel more premium. Our automotive audio solutions deliver perfectly curated background music, clear paging systems for service updates, and zone-specific content that enhances every touchpoint. From the moment customers enter your lot to when they pick up their serviced vehicle, the audio experience should reinforce your brand’s quality and attention to detail.

Service Bay Communication

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43% of automotive purchases now mix online and in-person steps, which means your service experience needs to be as seamless as your sales process. Our service bay digital displays provide real-time updates on repair progress, estimated completion times, and transparent pricing that keeps customers informed instead of frustrated. When customers know what’s happening with their vehicle, they trust you more—and trust drives repeat business.

Dealership Wayfinding

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Large dealerships can be confusing mazes of sales floors, service bays, parts departments, and offices. Our digital wayfinding displays and interactive directories help customers navigate your facility effortlessly, reducing frustration and ensuring they get where they need to go. Clear directions mean more time focusing on cars, less time wandering around looking lost.

Real-Time Integration That Keeps Everyone Informed

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70% of dealerships that initiated technology training reported very high impact on their business overall. Our automotive solutions integrate with your DMS (Dealer Management System) to provide real-time updates on service progress, appointment schedules, and customer information. Staff dashboards, KPI leaderboards, and performance metrics keep your team informed and motivated while customers see transparent, up-to-date information about their experience.

The Automotive Reality

21% of customers expect to complete their next vehicle purchase completely online, but that still leaves 79% who want the in-person experience. The question is whether your dealership creates an experience worth choosing over online alternatives. PTG helps automotive dealers create environments where technology enhances the human touch, making every interaction— from sales to service—feel premium, transparent, and customer-focused.

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