Author: Deborah Zupancic
Photo by: Cottonbro Studios
There’s a reason people remember how a space felt long after they’ve forgotten what it looked like.
In the AV world, the conversation often starts with hardware – screens and speakers. But at PTG, we know that’s just the beginning.
When done right, AV doesn’t just inform or entertain. It connects. It stirs emotion. It grounds people in a place – and in a brand.
And that connection starts with the senses.
Sight – Digital signage is more than just content on a screen. It’s a visual handshake. It’s what pulls someone toward a product display, welcomes a hotel guest, or reassures a patient they’re in the right place. It’s motion, light, contrast, clarity – all coming together to say: You’re here. And this matters.
Sound – Sound is the emotional architecture of a space. It’s the retail playlist that encourages browsing. The subtle audio in a luxury lobby that elevates the atmosphere. It’s not always loud, but it’s always intentional. Because when audio is tuned just right, it adds energy, reinforces brand tone, and shapes how people feel without them even realizing it.
Touch – Interactivity is no longer optional. We live in a world where people want control. They expect it. Whether it’s a digital kiosk at QSR, a conference room interface, or wayfinding in a hospital, touch invites participation. It shifts a passive experience into an active one. It builds trust. And it makes the message personal.
Smell – This one’s often overlooked – but the best brands know better. Scent has memory. It builds identity. A clean, crisp scent in a dealership. A hint of coffee in a bank lounge. A warm, calming aroma in a wellness space. Scent reinforces mood. It influences perception. And when paired with the right AV, it completes the brand story.
Taste – In hospitality, retail, and experiential spaces, taste becomes an anchor. It’s the sample at the checkout counter. The complimentary treat in a luxury lounge. The signature cocktail introduced through digital signage or storytelling. When paired with intentional design and sensory tech, taste becomes a moment. A surprise. A reason to linger – and return.
At PTG, this is what we live for.
We don’t just wire rooms or mount displays.
We bring environments to life.
We design for experiences.
We activate the senses.
Because the most powerful experiences aren’t transactional.
They’re transformational.
And when someone feels something – they remember it. And when they remember it – they come back.